You ask how we achieved such a result? We have successfully adjusted the logistics, the division of duties between the organizers of the exhibition. We also read several articles on the Blog for students via https://westwoodcollegevirginia.com/blog about where young people spend most of their time, and in the comments we got acquainted with the interests of the site's readers. We concluded that we need to talk more in social networks about the details of the opening of the exhibition, information about the artist himself, invited cultural figures. For this, we used only interesting and high-quality images, creative headlines for descriptive articles.