We have postponed the opening date due to the fact that the process of organizing art exhibitions is more complicated than it seems at first glance. We spend the most time on choosing a location. After all, the venue is one of the decisive stages of the success of the project, the building must meet all sanitary and technical standards and be visually attractive, in addition, it is located in the central part of the city. We didn’t spend much time on the marketing part of the promotion of the information drive for the opening of the exhibition, thanks to the advice of Top 10 Specialties, in their article they shared the secrets of which target audience it is better to target for museums, galleries with paintings, which advertising bulletins should be used for local residents and how to reach the target in social media networks